Vídeo Social Media Revolution 2: las redes sociales no son una moda (694)

En Octubre del pasado año publicamos 10 píldoras sobre la revolución de las redes sociales, basadas en ideas y datos que aparecen en el vídeo Social Media Revolution relacionado con el libro de Eric Qualman, Socialnomics. Social Media Revolution intentó responder a una pregunta: ¿son las redes sociales una moda, o el cambio más grande desde la revolución industrial?

Acaba de salir la actualización de ese fantástico video, Social Media Revolution 2. No hay conceptos ni novedades que me llamen especialmente la atención, sólo la sensación de que para hablar con fidelidad y rigor sobre lo que ocurre en la internet social hay que actualizar la información y repensar ideas casi cada mes.

Os dejo algunos datos que @gabycastellanos resaltó del video y que me resultaron más novedosos respecto al anterior, aunque se refieren especialmente a Estados Unidos.

1. El Social Media ha superado como “uso” principal a la Pornografia en Internet
2. El 80% de las compañias americana usan Social media para captacion de trabajadores (reclutamiento 2.0).
3. El segmento de mayor crecimiento en USA son mujeres de 55 a 65 años.
4. El 50% del trafico en UK desde moviles es hacia Facebook, imaginaros que pasaria si esos usuarios tuviesen una mala expriencia con vuestra marca y la contaran a sus amigos, inmediatamente.
5. Algunas Universidades ya no dan a sus estudiantes emails, sino eReaders, Ipads y Tablets.
6. Existen 200.000 blogs en el mundo generando opinion propia. Y el 34% de estos Bloggers hablan sobre marcas.
7. El 25% de los resultados que se muestran sobre las marcas pertenecen a contenidos de usuarios.
8. El 18% de las campañas en TV tienen un ROI positivo. El 90% de la spersonas se saltan la publicidad.

En todo caso parece claro que las redes sociales no son una moda, aunque aún muchas personas sigan vistiendo 1.0.

Tras el vídeo, os copipego en inglés todas las estadísticas que aparecen y que puedes leer en el blog Socialnomics. Si alguien quiere hacer la traducción y dejarla en un comentario la republicaré, citación y agradecimiento mediante, claro ;) Sí, ya sé que no se tarda demasiado, pero es que ando liadillo estos días, cachis…

Stats from Video

1. Over 50% of the world’s population is under 30-years-old
2. 96% of them have joined a social network
3. Facebook tops Google for weekly traffic in the U.S.
4. Social Media has overtaken porn as the #1 activity on the Web
5. 1 out of 8 couples married in the U.S. last year met via social media
6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
7. Facebook added over 200 million users in less than a year
8. iPhone applications hit 1 billion in 9 months.
9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
11. Yet, QQ and Renren dominate China
12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
14. The fastest growing segment on Facebook is 55-65 year-old females
15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
18. Instead they are distributing: eReaders + iPads + Tablets
19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
20. The #2 largest search engine in the world is YouTube
21. While you watch this 100+ hours of video will be uploaded to YouTube
22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
23. There are over 200,000,000 Blogs
24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
27. 34% of bloggers post opinions about products & brands
28. Do you like what they are saying about your brand? You better.
29. People care more about how their social graph ranks products and services  than how Google ranks them
30. 78% of consumers trust peer recommendations
31. Only 14% trust advertisements
32. Only 18% of traditional TV campaigns generate a positive ROI
33. 90% of people that can TiVo ads do
34. Kindle eBooks Outsold Paper Books on Christmas
35. 24 of the 25 largest newspapers are experiencing record declines in circulation
36. 60 millions status updates happen on Facebook daily
37. We no longer search for the news, the news finds us.
38. We will non longer search for products and services, they will find us via social media
39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
41. The ROI of social media is that your business will still exist in 5 years
42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network